High-end UK manufacturer, Granada Secondary Glazing, has broken its monthly trade sales record for the second time in as many months, marking one of the most successful period in the company’s 38-year history.
The Sheffield-based business, which fabricates and distributes its industry-leading suite of secondary glazing products to a UK-wide base of trade and commercial customers, surpassed November’s previous trade sales record which had stood since 2018. This second consecutive record-breaking month was again accompanied by a significant year-on-year increase, with trade sales up a staggering 46% on November 2020.
Benefitting from the launch of its all-new secondary glazing product range, Granada has been able to successfully navigate the choppy waters caused by the global pandemic and has come out the other side stronger than ever before. The new range, which emphasises slimline, unobtrusive aesthetics and increased performance levels, has been incredibly well received by trade and commercial partners alike. To supplement the unveiling of the new range, Granada hosted a number of hugely successful launch events across the UK throughout November.
In addition to the launch of the new product range, Granada are continuing to reap the rewards of an aggressive, multi-channel marketing strategy which began during the summer. Kickstarted by the launch of a state-of-the-art website in June, Granada introduced pay-per-click, video and email marketing to supplement web traffic, in addition to an increased presence within a number of trade publications. As a result, Granada enjoyed another healthy increase in monthly sales leads, with numbers up just over 20% on November 2020.
Zoe Grafton, Trade Sales Manager at Granada Secondary Glazing, said: “To have broken our monthly sales record in consecutive months simply emphasises the sustainability of the success we’re enjoying with the new product range. We took the bold decision to completely revamp and reenergise our product offering, rather than a staggered launch, and we’re now very much seeing the fruits of that labour. It’s been a perfect storm for us in terms of the new product and increased marketing presence, and December is showing absolutely no signs of slowing down. With many more exciting announcements just round the corner, 2021 could well prove to be our most successful year ever.”
Lewis Hartley, Marketing Manager at Granada Secondary Glazing, added: “We had anticipated a slight decline in demand for secondary glazing as restrictions across the UK began to be lifted, but we’re certainly not seeing any evidence of that. Our marketing approach has ensured that we’ve been very much front of mind for homeowners, trade customers and commercial partners alike as they have sought an affordable and effective secondary glazing solution. Our quotations and orders teams are as busy as they’ve ever been, I see no reason why we can’t continue this momentum throughout the coming months.”
For more information about adding the Granada Secondary Glazing range to your business, please call 01909 499899 or email info@granadaglazing.com.